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A New Political Candidate with a Passion to Serve Her Community

Meet Dr. Jumelle Brooks, candidate for SC House District 12. As an educator and a mother, she understands the struggles our young people face as they prepare to enter adulthood. Jumelle is a fierce advocate for equitable resources, protecting public education, and gender equality. She's also co-host of "Black, White, and Blue in the South," a lively blue podcast in a very red state.

Start with the Branding

After getting to know Jumelle and learning more about her campaign, we knew her logo needed to be bold and stand out in what would eventually be a sea of yard signs. We chose a geometric sans serif font for sharp lines and a very even feel.

For this 3-color design, we chose a bright eye-catching combination of blue and red to acknowledge the fact that Jumelle will work to represent everyone in her district, not just the Democratic constituents. A darker blue was used for the "SC House District 12" to bring everything together and provide a solid foundation for the logo.

Digital Marketing

In 2022, District 12's Democratic incumbent lost by only 600 votes only because of low voter turnout. We want every able voter to turn out on election day, so we developed a website that not only highlights Jumelle's strengths as a candidate but also acts as a powerful voter registration tool. A key focus of the website is providing information and links to help voters register and locate their designated voting place.

We placed Jumelle's "About" section at the top of the landing page to give viewers an opportunity to get to know her a little better. Links and references to her opponent's voting record are included so viewers can see for themselves why their vote is so important. Following this, we added links to voter registration and other SC voter resources to make getting out the vote as effortless as possible.

Take some time to visit Jumelle's website and show your support.

The previous Democratic candidate had only lost by 600 votes, mostly due to a lack of voter turnout. We wanted to be sure this didn't happen again, so we decided to highlight voter resources on the home page. 

It's not uncommon for eligible voters to not be properly registered or not know where to go on election day because of redistricting. We decided to combat that by including links and other information that allowed easy access to important voter resources. 

The lifeblood of any political campaign is donations from supporters. When you are in the minority party fighting for change, that financial support is especially crucial. 

We made the decision to highlight a donation section on Jumelle's homepage that linked back to an ActBlue donation page we developed to support her campaign. To better understand the public's response, we utilized Google Analytics on both the website and ActBlue page to track web traffic. 

Other marketing efforts included a unique QR code that allowed us to measure the effectiveness of each physical marketing campaign. 

Physical Marketing

Successful marketing for political campaign requires more than a website. You'll need to run print ads, social media campaigns, have handout materials ready for every event, as well as other branded assets to be sure voters know who you are and what you stand for.

For Jumelle's campaign marketing strategy, we worked together to design various print display advertisements, event resources such as banners and tablecloths, postcards, informational resources to give to interested voters, and even some swag to help increase campaign donations. We even designed a billboard to help Jumelle go big with her marketing efforts. Here are a few examples of designs we've developed to showcase Jumelle's brand for her campaign.

Print ad released to correlate with Jumelle's official filing event. We use a QR Code as a tool to measure the ROI of each print advertisement in Google Analytics, which helps Jumelle make the most of her marketing budget. 

Bookmark (front and back) used as an event handout. This is a usable item that gives people quick and easy access to a volunteer form, as well as donation link to encourage campaign support. 

6 ft. retractable banner displayed at campaign events. 

Marketing Support for Your Political Campaign

You need to reach as many supporters as possible in your efforts to bring change to our government. We believe in fully supporting our political candidates and political organizations that are fighting to make our communities a better, safer, and more inclusive home for our families. We understand campaigns are funded by donations so we offer flexible payment options for our candidates.

To show my support for your campaign, I will discount the startup costs for Dems if you lost your district in the last election. Schedule a conversation with me today to find out more.