When it comes to healthcare, experience matters.
Your clients trust your experience in the complementary and alternative medical field.
You can trust ours.
Marketing for healthcare practices should be easy. After all, everybody needs a healthcare practitioner at some point in their lives. So all you have to do is open your practice, ask your friends to spread the word, and get ready for the people crowding their way into your waiting room, right? Well, not quite.
As a complementary and alternative care practitioner, it can be difficult to let your potential clients know that you're ready to help them. Many more traditional physicians are reluctant to tell patients about you, discussion of CAM practice can quickly become polarized, and the internet's largest ad spaces are very strict about how you present your business online. What should be easy can easily turn into a huge headache if you're not properly presenting your CAM practice to the world. No worries... Mark Guinn at Rock Bridge Solutions can help you navigate and manage the wild world of marketing for complementary and alternative medical practices.
You need the right tools to grow your practice.
Web Design and Development
Your website is one of the first interactions your practice will have with many of your customers. Rock Bridge Solutions will help you deliver a user friendly digital experience that gives your viewers a reason to answer that call to action.
Brand Development
Branding is more than a nice logo. A solid brand strategy will define your core values for your clients, and be both memorable and relatable. We can work with you to develop a brand that carries a uniform message across all of your marketing channels.
Search Engine Optimization
A beautiful website is useless if it is never seen. SEO gives you the necessary performance metrics to ensure proper exposure in the search engine ranks. At Rock Bridge Solutions, we're constantly working to make your website fast, reliable, and easy to find.
Digital Marketing Strategy
Digital marketing is so much more than just running an ad and waiting for the leads to pour in. Campaign assets need to encourage viewer engagement and promote action. You need a multi-channel campaign strategy to generate high quality leads that convert into repeat clients for your CAM practice.
Marketing your CAM practice shouldn't keep you on pins and needles.
Non-Traditional Marketing Strategies in a Traditional World
In the traditional healthcare field, practitioners typically don't need to do a lot of marketing. They have relationships with the local hospital systems that refer patients to them for follow-up care. They can usually "hang their shingle" and immediately begin building their patient roster. For a CAM practice, however, it is much different. There are usually no hospital or doctor referrals to be had. There are no "big system" relationships to offer support. Complementary and alternative healthcare can start off as a lonely scene. It's up to you to find ways to let the public know who you are and what you do, and convince them that you can help them in ways that allopathic care can't.
Complementary and alternative practices can use many of the same marketing channels available to other businesses, but it can become a minefield of wasted time and money (and banned accounts) if you're not prepared with a proper marketing strategy. Online marketing can be very effective for CAM practices, as long as the marketing campaigns are carefully designed. Search engine marketing (SEM) and social media marketing (SMM) is basically governed by the internet's "Big Two:" Google and Facebook. Each of these conglomerates controls the lion's share of ads on the internet, and with good reason. Each gives the marketer a plethora of tools and resources needed to reach very specific target demographics. When it comes to advertising healthcare services, though, their rules are very strict. Words must be chosen carefully, ads can only be displayed on certain websites, and some products or services are strictly prohibited.
It is vital to choose your words carefully and intentionally. Be very specific when choosing your target demographics. The goal in all of this is to design a marketing campaign that successfully reaches (and converts) the people that are looking for the services you offer, all while proving to the Big Two that your practice is a legitimate and credible business. It can be tricky, but it can be done.
Experience Matters.
Mark Guinn has spent most of his professional career designing, managing, and overseeing successful CAM marketing strategies. Some of these strategies include the more traditional marketing channels (i.e., Google Ads), while others have focused on cultivating better relationships with the community that the CAM practice serves.
If you are looking for a better way to market your complementary and alternative practice, contact Mark Guinn. Together we can develop a long-term marketing strategy that not only brings in new clients, but also builds stronger relationships with the clients you already have.